The Instagrammer in You

Ballislife has 8.2M Followers on Instagram. It is also the most "exclusive" folk basketball video platform. In 2005, Matt Rodriguez and Jonathan Durden, two ordinary basketball enthusiasts in California's Bay Area, founded the website http://Ballislife.com. Previously, the pair had been following street ball leagues such as AND1, filming games for other websites and organizations. After they met, they decided to start their own business, traveling across the United States to film competitions and post their own videos, purely as a hobby. Ballislife mainly captures the freshness and exclusivity. Through their website and Instagram, fans can see talented high school stars from around the country in action and even get the thrill of witnessing the birth of future stars. That was Ballislife's original selling point. In the 2000s, when media was still underdeveloped, they quickly became the exclusive channel for fans to learn about high school basketball, and now the media have became advanced, more people can watch and know the high school students performance through their Instagram and wedsite.

Ballislife have around 24.5k post on the Instagram which include picture and short video. The content of the picture and short video mostly about the high school basketball, it show the high school students performance in the basketball court. It brings out the popularity of the high school students to whole country, even whole world. For its averages likes for picture that its post have more than one hundred and the average views the short videos that they post have more than 500 k. Which means Ballislife is very popularity in the basketball society.