How to Target Online Audience

The change of media environment and consumption patterns of audiences. As a result, online appears a variety of characters like youtuber, blogger, twitterer. The emergence of these careers have created different ways to earn money like advertisements. But in order to earn money online, you have to know how to attract an online audience to build up popularity. There are two criteria that must be considered and taken when targeting an online audience: the first is identifying demographics and another is developing effective marketing strategies. These two keys can help you target your audience more effectively and accurately.

One of the most important criteria for targeting an online audience is identifying demographics. Demography includes factors such as age, sex, education, income and geographic location. These factors all have different effects. Knowing the demographics of your target audience can help tailor marketing to their needs to make a difference. Different people that come from different ages, sex, income and so on will have different needs. Target online audience must be accurate, wrong and less efficient targeting online audience will cause the waste of money and time. Which means that you need to research your target audience, understand the characteristics of your target audience like their behavioral habits, such as which social media platforms they use and when they are most active online. This information can be gathered through surveys, analyzing website and social media data, and other methods. For example, if the target audience is young people, it is therefore possible to use social media platforms such as Instagram and Snapchat to reach them, since most young people are active on these apps. If the target audience is relatively not active on social media platforms, such as older elders, can contact them via email or Facebook. For example, a company has their own demographic strategy to target audience from offline and online, Disney, a media and entertainment company. It has its own demographic segmentation. Everyone thinks that Disney's target audience is children but fun fact is according to the start.io website, it mentioned that Disney's target demographic is all ages and genders, which is reflected in the movie, television content and online websites like Disney +. Disney + also reaches across all age groups. 45 % of users are 18 or younger, and another 49 % are 18 to 54 years old. Only 8% of Disney+ subscribers are over 55.

In addition to identifying demographics, developing an effective marketing strategy is another criteria needed to consider when targeting an online audience. Effective marketing strategy helps you to hit your target by using low cost and short time. According to the characteristics and behavior habits of the target audience, it is very important to formulate appropriate marketing strategies. For example, if your target audience is the most active on social media, use social media to reach them, as this will quickly gather and target your audience. When reaching your target audience, be clear about what your target audience likes and create compelling content. Develop content that resonates with your target audience and create content that provides value and solves their problems. The website now allows us to use multiple formats such as videos, images, infographics and blog posts to keep content fresh and engaging. In marketing strategy, another important thing to pay attention to is to learn to use data and analysis, to know how to track and analyze various online data, to determine what is effective and what is not. An effective marketing strategy can help you to have a higher engagement sooner and gain revenue. When you have a higher engagement which means that your audience is very react to your content, as well as increase the occurrence rate of advertisements in your content to gain revenue. For example GoPro, an action camera brand, its online marketing strategy is very effective. According to the radarr website, it mentioned that Gopro uses hashtags like #GoPro and #GoProAdventure oftenly to promote their brand. When users post their videos, GoPro shares them on Instagram and other social media channels. In turn, this will lead to more users and GoPro customers creating and publishing their videos. By sharing videos they have shot using GoPro cameras, users can become brand ambassadors, promoting in a natural and non-invasive way.

In conclusion, identifying demographic and developing effective marketing strategies is the way to build up the popularity of the online media organization, website, or an online account like Instagram or Twitter, the more popular the media organization the better content will be produced. Every step must be taken carefully, no matter in demographic or marketing strategy. Only engage your target audience through demographic and marketing strategy, build relationships, and tailor your approach based on performance data to effectively reach and engage your online audience and achieve your marketing goals. To succeed in a competitive online marketplace, you must deeply understand your target audience and tailor your marketing strategy to their needs and preferences.